A corporate hot air balloon program is unsurpassed as an attention grabber, a novel and exciting way to introduce a name change in your company and is one of the most cost efficient means of advertising and creating goodwill. A promotion of this kind has broad-based appeal, hits at the heart of your target market and has extraordinary publicity residuals because it captures the imagination of the public.
INVOLVING CONVENTIONAL MEDIA
The opportunity for conventional media coverage is boundless. The sport of ballooning attracts all forms of media and being so photogenic, balloons receive feature treatment by both magazines and newspapers. They are generally considered to be of community interest and receive wide media coverage providing ideal platforms for radio and TV remotes. The recent added media coverage of the "around the world" attempts via balloon has heightened the public's awareness of balloons and ballooning. Estimates predict an increase of from 15% to 25% in the number of balloon races and rallys this year and 20% to 30% in the attendance at existing rallys promising increased conventional media coverage.
Michigan Balloon Corporation, through its efficient planning and strategic positioning, will convert these opportunities into maximum TV, radio and print coverage.
Your balloon program will promote vigorous sales enthusiasm within your organization and in the market place. It also provides good corporate relations by supporting individual marketing efforts on regional and local levels.
Your balloon can be made available for local promotions generating additional advertising dollars from the field. It will trigger sales from the strong visual ink it commands and is a superb theme for contests, premiums, novelties, hand-outs, posters and giveaways that will stimulate the consumer.
PUBLIC RELATIONS AND GOODWILL
This medium is exceptional for bringing your company name, image and goodwill into the lives of individual consumers. Spectators form strong bonds between themselves and the balloon when they see it, get close to it, and particularly when they have an opportunity to speak to the pilot or crew. Creating goodwill can be as easy as donating a balloon ride for a giveaway at local community events, with the program serving as a rallying point for not only the communities it touches, but also your employees.
A HOT AIR BALLOON PROGRAM PROVIDES THE PERFECT AMBASSADOR FOR YOUR COMPANY.